Meet the award winning iPaddock team
Mic Fels, with his wife Marnie, bought his first farm in the south east of Western Australia in 1992, after having grown up through the pioneering days of the Esperance farming region. Both Mic and Marnie started out their careers with Engineering degrees, but soon found themselves drawn to the exciting opportunities and challenges of a life in agriculture.
Starting with a 900 Ha crop in 1993, they now crop 10,000 Ha each year to wheat, barley and canola, in the Esperance and Three Springs districts of WA.
Within a year of the first iPads hitting the market, Mic had set up his own iPad based farm management system, to keep up with the organisation and coordination of their rapidly growing farm business.
After witnessing the value it created for their own farming business, including cost savings, massive efficiency gains and improved profits, Mic took the next step in developing the iPaddockSpray and iPaddockYield Apps, to help increase the profitability of farm businesses right across Australia.
The value of Mic’s innovations to the wider industry was recognised officially when iPaddockYield won the 2012 GRDC Grain Inventors Award, which was presented by GRDC at the Perth 2013 Agribusiness Crop Updates.
Rich joined the iPaddock team back in 2017 to head up future development of iPaddock Apps.
Utilising a wealth of web and App development experience gained from 20 years of commerical software engineering, Rich has jumped in to take technical responsibility across our full suite of apps.
Having a dedicated full time tech lead with the breadth of skills to support development across all web, iOS and Android platforms, is vital for the continued success of iPaddock Apps.
2018 is shaping to be a huge year, with new apps are in the pipeline. Rich is keen to discuss the features that your farm apps require!